Brand Marketing Specialist

  • Full Time
  • Remote
  • Full Time
  • Remote

The Snow League

About The Snow League

Founded by Shaun White in October 2023, The Snow League is an early stage startup launching the first ever professional global snowboarding and freeskiing league. The Snow League is backed by some of the most impressive names in sports investing and features multiple events across the globe each season.

The Snow League is the future of winter sports competition. The next generation of superstar athletes are ready to rise, so we’re creating the ultimate global league for snowboarding and freeskiing competition.  We’ve reimagined competitive formats for edge of your seat, premier experiences as the league hits the world’s iconic winter resort destinations.  Built for the future, fans everywhere will see more explosive moments and human drama as elite athletes battle each season to become World Champion.

With the official league announcement planned for June, we are looking for someone to support our launch and sustained marketing plans.

About the Role

We are seeking a proactive, self-motivated generalist to launch and lead our early marketing efforts. While the primary focus of this role is marketing, versatility is key as the successful candidate will be expected to tackle various aspects of the business. Flexibility and a willingness to take on diverse responsibilities are essential attributes for this position. This will be our first marketing hire and this position will have an opportunity to collaborate closely with both the CEO and COO, providing an exceptional opportunity for mentorship and exposure to senior leadership within the organization. This role will also partner closely with other departments such as Revenue (partnership, media rights) & Events.

You will take the lead on building Go To Market plans, launching and maintaining our website, social media accounts, and email channel, and developing and executing influencer/ambassador, experiential, and athlete marketing strategies. This role is ideal for someone who thrives when given responsibility and autonomy, and is a self-starter who is hungry and eager to learn in a key role at an early stage startup in the sports space.

In this role, you will

  • Lead the marketing strategy and execution for the league in collaboration with leadership
  • Build planning and execution timelines/calendars
  • Research and understand our target audience personas
  • Create and manage our Go To Market Plan
  • Define KPIs/Objectives, budgets, and channel strategies
  • Develop our briefing/project management process and system
  • Stand up and maintain our website, social media, and email marketing channels
  • Plan and manage our influencer and ambassador program
  • Plan and manage community engagement initiatives, such as experiential marketing activations and UGC
  • Coordinate with creative/design teams and any relevant external partners
  • Coordinate with PR agency to plan and execute PR strategy

Key Skills & Qualifications

Must Haves

  • 3-5 years experience in marketing
  • Experience managing social media accounts (across various platforms, i.e. Instagram, Twitter, TikTok, Facebook, LinkedIn, YouTube)
  • Experience developing content calendars and creating content
  • Eager to learn, willingness to wear many different hats
  • Self-motivated, organized, and enthusiastic with high attention to detail
  • Strong organizational skills and an ability to comfortably manage multiple projects

Nice to Haves

  • Graphic design experience
  • Experience managing and launching email campaigns
  • Experience with different marketing tools (website builders, content management system, email marketing systems, CRM, etc)

Benefits / Perks

  • Unlimited PTO
  • Opportunity to travel to different event destinations
  • Fully remote work
  • Healthcare coverage
  • Compensation will be commensurate with experience

How to Apply

To apply, please send your resume and cover letter to Sara Cami, Chief of Staff at sara@thesnowleague.com

To apply for this job email your details to sara@thesnowleague.com

To apply for this job email your details to sara@thesnowleague.com

Contact us

The Snow League

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